Tag Archives: supplement manufacturer

IQ Formulations Gives Meaningful Donation to National Alliance to End Homelessness

Leading health supplement manufacturer IQ Formulations recently announced that it has made a charitable contribution to National Alliance to End Homelessness in Recognition of National Hunger & Homeless Awareness Week.

Below is the full text of the recently issued press release, including the quotes from IQ Formulations CEO Jay Cohen:


IQ Formulations Announces Charitable Gift to National Alliance to End Homelessness in Recognition of National Hunger & Homeless Awareness Week

Tamarac, FL, Nov. 24, 2015 (GLOBE NEWSWIRE) — IQ Formulations, an industry-leading provider of health and nutritional supplements, today announced its charitable support of the National Alliance to End Homelessness (The Alliance). With Thanksgiving right around the corner kicking off the holiday season, IQ Formulations is giving back by providing financial support to the homeless community, and by helping raise awareness following National Hunger & Homeless Awareness Week which took place November 14 – 22, 2015.

The National Alliance to End Homelessness is dedicated to preventing homelessness through improving policy, building capacity and educating opinion leaders. Through its Center for Capacity Building, the Alliance assists communities nationwide with transforming policy solutions and effective best practices into real, on-the-ground programs. The Homelessness Research Institute (HRI), the Alliance’s research and education arm, collects critical data that helps shape the Alliance’s services and programs delivered to the homeless community, such as how-to kits and technical assistance trainings.

“IQ Formulations feels privileged to be able to help people each and every day become the healthiest versions of themselves through our health and nutritional supplements,” said IQ Formulations CEO Jay Cohen. “While we are thankful for our ability to provide healthful solutions, we also feel tremendous compassion toward the homeless community – especially as we approach the holiday season. With over 600,000 homeless Americans, many due to uncontrollable circumstances, it is an even more meaningful privilege for IQ Formulations to help this community through our support of the National Alliance to End Homelessness.”

IQ Formulations is dedicated to helping those in need – especially those without homes. The homeless community is comprised of families, children, teenagers, veterans, the elderly and people with disabilities that live amid desperate conditions and instability. IQ Formulations is committed to providing support to help end to homelessness so that no American should live in such devastation. The company hopes that the announcement of its meaningful gift will inspire a communal call-to-action to join in its benevolent spirit of giving, especially as the holiday season approaches.

Learn more about IQ Formulations: www.iqformulations.com.

Learn more about the National Alliance to End Homelessness: www.endhomelessness.org/.

About IQ Formulations

IQ Formulations is one of the most highly regarded and quickly growing health and nutritional supplement companies in the U.S. Founded by industry veteran and IQ Formulations CEO Jay Cohen, IQ Formulations is headquartered in Tamarac, Florida. The company has become an industry leader known for its uncompromising commitment to professional facilities, top-quality products with amazing results, and superior customer service. Learn more at iqformulations.com.

South Florida Business & Wealth Magazine Showcases IQ Formulations and its CEO Jay Cohen

IQ Formulations CEO Jay Cohen was featured in the recent issue of South Florida Business & Wealth magazine. The detailed five-page feature piece titled “No Pain Before Financial Gain” tells Cohen’s inspiring story of entrepreneurship and overcoming various challenges on his path to success. Accompanied by multiple photos of IQ Formulations’ new state-of-the-art facility, the article also highlights the company’s incredible growth and business success in recent years.

Check out the full story below, including the quotes from CEO Jay Cohen:


No Pain Before Financial Gain: Entrepreneur Overcomes Obstacles to Succeed with Fitness Supplements

By Kevin Gale

South Florida Business & Wealth

Jay Cohen is putting up some whopping numbers for growth at his nutritional supplements company, IQ Formulations. From 2010 to 2013, the company grew 5,486 percent, which put it at No. 50 on Inc. magazine’s fastest-growing list. It ranked No. 572 this year and is on pace to double sales to $20 million with profit margins above 20 percent.

IQ Formulations recently moved into a new 40,000-square-foot plant in Sunrise that has the capacity to handle up to $120 million in sales. Cohen has 40 employees and is looking to hire dozens more by the end of next year.

It hasn’t all been smooth sailing, though. Cohen has had to overcome several obstacles in his career along the way, including the recession and a product recall.

Cohen grew up in South Florida and attended high school in Miami Shores before going to the University of Miami and the University of Florida. As a competitive weightlifter, he was always looking for an edge and got into nutritional supplements. His father, who was a doctor, became interested and developed a company called Metabolic Nutrition.

In 2007, Cohen bought the business from his father. Even as the economy tanked, he managed to hit the company’s highest level of profits. But in 2009, two of his top distributors failed and left him $500,000 in debt. “I had my best year and worst year in one month,” he says.

Cohen became discouraged about the industry, which he says was all about selling cheaper and cheaper products with a focus on the bottom line rather than what was good for customers. “It got to a point where I couldn’t do it anymore. I burned out and I walked away from it.”

The turnaround came when one of his former vendors told him to, “Believe in what you believe in and do it,” he says.

Cohen told his wife she was going to hate him, and he developed a mini-lab in his home. After a lot of time testing formula after formula, his parents gave him a loan to start IQ Formulations with a 1,000-square-foot space. He decided to avoid competing on price, as some companies were taking inappropriate steps like spiking amino acid, which meant their products didn’t have a long-lasting effect. “It’s kind of like comparing filet mignon and bacon,” Cohen says.

He then went to his first trade show and Europa Sports Products, a distributor in Charlotte, North Carolina, picked up his product. In 2010, Cohen did $124,000 in sales with packaging that had more of a pharmaceutical aesthetic, which he thought would appeal to women.

In 2013, IQ Formulations dealt with a major issue when the FDA informed him that his Hydravax product tested positive for an unlisted diuretic. Cohen says he was shocked, but realized the company made a mistake by relying too much on due diligence from secondary suppliers. He took it as a learning experience and subsequently built a six-member quality control department, spent $50,000 on lot expiration monitoring and decided to only source products in the United States. Every ingredient is now tested to make sure it matches previous batches. Cohen says he is also building an internal analytical laboratory. “In our industry, it’s the balance of bringing efficacious products, but also making sure consumer safety is at the forefront,” he says.

Cohen has kept his distribution simple, sticking with just Europa, which helps control communication to the end user, he says. IQ Formulations products are sold at retailers such as The Vitamin Shoppe, but they are also sold on metabolicnutrition.com. Cohen has taken an informational approach to marketing products with a science center and an “ask the scientist” feature on his website. The advice and products offered zero in on the needs of customers with different categories: athletics, competition, injury training, building mass, weekend warriors and weight loss. The company has also published 100 articles since January and has produced 83 instructional videos for its YouTube channel.

“What we are into is the consumer annuity,” Cohen says. “We want them to love our products and come back for years.”