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IQ Formulations CEO Jay Cohen Highlighted in South Florida Business & Wealth Magazine

Successful entrepreneur and IQ Formulations CEO Jay Cohen was recently featured on the pages of South Florida Business & Wealth magazine. A detailed article in the publication highlighted Cohen’s incredible success story in the nutritional supplement industry.

Find out more in the recently issued press release below:

Entrepreneur and CEO Jay Cohen Spotlighted in South Florida Business & Wealth Magazine

Tamarac, FL, Dec. 14, 2015 (GLOBE NEWSWIRE) – Respected business leader and IQ Formulations CEO Jay Cohen was highlighted in South Florida Business & Wealth magazine recently for his innovative vision and incredible success in building the now thriving company. A South Florida native, Cohen built the locally owned and operated manufacturing businesses himself, and is committed to sourcing all of his products from the United States, a true rarity in this day in age.

As the article in the publication’s November edition notes, IQ Formulations has quickly risen to the top of its industry under Cohen’s smart and strategic direction. His fast-growing enterprise has been honored with numerous business awards, including recently being named the Fastest-Growing Company of the Year in its size category for all of North America by the Best in Biz Awards.

But it has not always been smooth sailing for the visionary CEO. Cohen had to overcome various obstacles when bootstrapping the company and building it from the ground up, driven by an underlying passion to elevate the standards of the health supplement industry and provide consumers with something better than what was previously on the market.

“I would like to thank South Florida Business & Wealth for its interest in IQ Formulations and my entrepreneurial journey, and for showcasing the remarkable results that have come from our team working together with professionalism and passion” said Cohen. “It is truly humbling to see your life story and achievements laid out so eloquently. It’s an honor to be featured alongside other top local professionals in the leading business publication.”

IQ Formulations CEO Jay Cohen believes in doing things differently and leading by example. With top-quality products, state-of-the-art facilities, and exceptional customer service, the company is widely recognized for its excellence as an industry leader, as well as its commitment to giving back to the community.

About IQ Formulations

IQ Formulations is one of the most highly regarded and fastest growing health and nutritional supplement companies in the U.S. Founded by industry veteran and IQ Formulations CEO Jay Cohen, IQ Formulations is headquartered in Tamarac, Florida. The company has become an industry leader known for its uncompromising commitment to professional facilities, top-quality products with amazing results, and superior customer service. Learn more at iqformulations.com.

South Florida Business & Wealth Magazine Showcases IQ Formulations and its CEO Jay Cohen

IQ Formulations CEO Jay Cohen was featured in the recent issue of South Florida Business & Wealth magazine. The detailed five-page feature piece titled “No Pain Before Financial Gain” tells Cohen’s inspiring story of entrepreneurship and overcoming various challenges on his path to success. Accompanied by multiple photos of IQ Formulations’ new state-of-the-art facility, the article also highlights the company’s incredible growth and business success in recent years.

Check out the full story below, including the quotes from CEO Jay Cohen:


No Pain Before Financial Gain: Entrepreneur Overcomes Obstacles to Succeed with Fitness Supplements

By Kevin Gale

South Florida Business & Wealth

Jay Cohen is putting up some whopping numbers for growth at his nutritional supplements company, IQ Formulations. From 2010 to 2013, the company grew 5,486 percent, which put it at No. 50 on Inc. magazine’s fastest-growing list. It ranked No. 572 this year and is on pace to double sales to $20 million with profit margins above 20 percent.

IQ Formulations recently moved into a new 40,000-square-foot plant in Sunrise that has the capacity to handle up to $120 million in sales. Cohen has 40 employees and is looking to hire dozens more by the end of next year.

It hasn’t all been smooth sailing, though. Cohen has had to overcome several obstacles in his career along the way, including the recession and a product recall.

Cohen grew up in South Florida and attended high school in Miami Shores before going to the University of Miami and the University of Florida. As a competitive weightlifter, he was always looking for an edge and got into nutritional supplements. His father, who was a doctor, became interested and developed a company called Metabolic Nutrition.

In 2007, Cohen bought the business from his father. Even as the economy tanked, he managed to hit the company’s highest level of profits. But in 2009, two of his top distributors failed and left him $500,000 in debt. “I had my best year and worst year in one month,” he says.

Cohen became discouraged about the industry, which he says was all about selling cheaper and cheaper products with a focus on the bottom line rather than what was good for customers. “It got to a point where I couldn’t do it anymore. I burned out and I walked away from it.”

The turnaround came when one of his former vendors told him to, “Believe in what you believe in and do it,” he says.

Cohen told his wife she was going to hate him, and he developed a mini-lab in his home. After a lot of time testing formula after formula, his parents gave him a loan to start IQ Formulations with a 1,000-square-foot space. He decided to avoid competing on price, as some companies were taking inappropriate steps like spiking amino acid, which meant their products didn’t have a long-lasting effect. “It’s kind of like comparing filet mignon and bacon,” Cohen says.

He then went to his first trade show and Europa Sports Products, a distributor in Charlotte, North Carolina, picked up his product. In 2010, Cohen did $124,000 in sales with packaging that had more of a pharmaceutical aesthetic, which he thought would appeal to women.

In 2013, IQ Formulations dealt with a major issue when the FDA informed him that his Hydravax product tested positive for an unlisted diuretic. Cohen says he was shocked, but realized the company made a mistake by relying too much on due diligence from secondary suppliers. He took it as a learning experience and subsequently built a six-member quality control department, spent $50,000 on lot expiration monitoring and decided to only source products in the United States. Every ingredient is now tested to make sure it matches previous batches. Cohen says he is also building an internal analytical laboratory. “In our industry, it’s the balance of bringing efficacious products, but also making sure consumer safety is at the forefront,” he says.

Cohen has kept his distribution simple, sticking with just Europa, which helps control communication to the end user, he says. IQ Formulations products are sold at retailers such as The Vitamin Shoppe, but they are also sold on metabolicnutrition.com. Cohen has taken an informational approach to marketing products with a science center and an “ask the scientist” feature on his website. The advice and products offered zero in on the needs of customers with different categories: athletics, competition, injury training, building mass, weekend warriors and weight loss. The company has also published 100 articles since January and has produced 83 instructional videos for its YouTube channel.

“What we are into is the consumer annuity,” Cohen says. “We want them to love our products and come back for years.”